The digital era has seen and continues to see the metamorphosis of revolutionary reformations that have changed the all-around perspective of an action to be done. Speaking of today’s context this leaves no room for doubt that every sector in action is building its support through the digital platform. However, this is all pre-known knowledge, right? What interesting here to note that is how a cryptic subject like analytics gets into the very dissimilar world of politics.
The quintessence of showcasing a political party in a world that runs by the digital fuel, have a massive potential. Rivetingly enough, it becomes an undeniable fact that it manipulates the election outcomes directly. Big Data tools and Data Analytics solutions are the new dawn in the political industry to ameliorate new reformatory models of an economy building. The emergence of big data casts luminosity on the potential opportunity for political parties to reincarnate their voting systems.
Touching the pedestal with prospective voters seals the deal for a winning state of affairs for political parties in a digitally vacuumed globe. With the upcoming elections in India, the enhancement and forceful thrive on the exigency of having refurbished digital reforms, gets a reality face-off with Big Data tools and Data Analytics solutions.
Big Data tools and Data Analytics: Debunked
Before we delve deep into understanding how big data can be so functional in politics, it is crucial to understand the core meaning of the terms. The focal point of Big Data Platforms and Analytics software is that it provides effectual analytics for extremely large datasets. These gathered analytics further aids in gaining insight with the avant-garde transformation of data into high-quality information. The amalgamated data are procured from various digital sources server farms, mobile devices, and social networking sites such as Facebook, Twitter, LinkedIn. Adding leverage of the digital universe, Big Data tools functions tremendously well.
Every organization faces a mammoth sized of voluminous information on a daily basis. When it comes to politics, the gushing forces of information pouring in before an election phase crashes the entire data system. This results in unwanted data loss and makes the entire voting structure unpredictable. Here, the vital essence of Big Data tools and Data Analytics solutions come sin productively to help organizations manage with a huge bulk of information.
The core reasons for the inception of an emergent hour to use analytics in the political universe are that the massive data obtained caters in generating an influential and predictable decision during the election phases. In addition, the voluminous data that are transferring in is so costly that none of it can be afforded to either be misplaced or lost. The uniformity and simplicity lie in the unique way of compressing functionalities of big data application into one single solution in order to develop, deploy, operate and manage big data.
The crux of putting analytics and politics in a symbiotic fusion combination lies in unveiling the hidden patterns, unknown correlations, market trends, customer preferences, and other essential data sets of information.
Political Campaigns Empowered with Analytics
Analytics play the most essential part in adhering to political campaigns. Seasoned political strategists were the first to comprehend the colossal importance of using data analytics solutions for running a successful political campaign. The massive amount of data gathered highlights the kernel points such as voter sentiment, mass emotions, myriad citizen concerns in different constituencies, popular outlooks in various states. Interpreting these data becomes a fundamental reason for predicting the verdict of these political campaigns.
The detailed mapping of the entire timeline of a political campaign becomes lucid with the Big data analytics. The extensive blueprint of political winds, party supporters, and trenchant opponents in every region generated out of millions of data that has been stimulated helps to examine communal preferences. Additionally, this further contributes to a complete understanding of appropriate technological deployed to boost prospective voters.
With less consumption of time and resources, the digital initiatives and implementations underpinned to run successful political campaigns have turned out to be one of the latest reformatory operational models. The fine-tuning of digital tools that sit perfectly with democratic politics, especially in the context of India, maps its embryonic stages from years of meticulous data collection activities, collating information scientifically, and drawing actionable insights from various data streams.
According to credible sources of information, with the achievement of a milestone in getting on the digital escapade by Indian democratic politics, the 2014 elections witnessed deployment of more than 930,000 polling booths, 1.7 million voting machines, and used the energies of 11 million personnel. So imagine the Himalayan task of data processing and collection that has been simplified by big data analytics. Eminent computer scientist and scholar in advanced Data Management and Analysis, Amit Sheth, slices out the most important share of his understanding of analytics in the pretext of Indian politics and thus goes on saying,
“Data analytics is moving out of research labs into real-time monitoring of people’s reaction to politics, policy, and rapid responses to crisis situations. It will play a significant role in changing (future) political outcomes.”
Successful Testimony of Big Data Usage in Politics
One of the biggest successful examples in recent times with the accordance of using big data in Indian politics comes from the ruling house of BJP. The accurately mined out data of web users from core sections of social media to basic internet usage helped them to map voter sentiments and local issues. Post to this, raising funds and creating different developmental models for multiple regions were successful with the accuracy and reliability of big data analysis.
Imagine the impact of using big data analysis for a democratic country that involves more than 800 million voters with different ideologies and expectations. Fighting the predictability for such a colossal number of population and their varying ideologies without the big data analysis is almost impossible with an obvious acceptance of defeat. The digital innovation of big data deployed paved the way of success for BJP through the elections and aided them in fighting the elections proactively.
The vital identification of recent, persisting issues undeniably stood out to be one of the biggest reasons for BJP’s triumphant election story, which was [possible only because of data availability at their disposal and necessary customization of their strategy.
Apart from the Indian context, big data in politics had another triumphant election story, which was of current America’s president Mr. Donald Trump. According to sources, the prediction of Trump is winning the President’s election was made way ahead of (almost one month ahead) before the official results were declared. This had been possible only because of the big data analysis. Thus, the gravity of big data analysis is so influential that it can alone amalgamate so much information that is enough to forecast the obvious results.
Breaching out new vistas in politics, big data tools and analytics solutions have a long way to go. The coagulating feature of bringing the ideologies of a mass population into a solo unit of concrete understanding is a master key for political leaders to unlock the success knobs of their political campaigns in futures to come.